New to e-cigarettes?

Looking for an alternative to smoking but unsure of where to start? The Clouds team is here to help. We’ll help guide you to an e-cigarette device and e-juice that will leave you wondering why you ever smoked in the first place!

What is an E-cigarette?

An electronic cigarette (also called a personal vaporizer) is composed of two main components: A rechargeable battery and an atomizer. The battery powers a heating element known as an atomizer. The atomizer then heats e-liquid into vapour. Often the atomizer has a reservoir (tank) that holds e-liquid. Unlike traditional cigarettes, e-cigarettes do not contain tobacco, and produce aerosol (also called vapour) instead of smoke.  

Batteries: You will notice that all batteries are rated with a number that represents their electric charge, which is measured in milliamp-hour (mAh). The higher the number, the longer your battery will last. However, a higher mAh typically also means a larger battery size. Some prefer to carry multiple smaller mAh batteries instead of one large battery. See a list of our available batteries here. 

Atomizers: Also called reservoirs, tanks, cartomizers, and clearatomizers, atomizers hold e-liquid and contain a heating coil that creates vapour. The type of atomizer you choose is a major determining factor in how much vapour and what type of flavour your e-cigarette will produce. See a list of our available atomizers here. 

E-juice: Your options are endless when it comes to the flavour of e-liquid you can use in your e-cigarette. Juices are available in varying nicotine strengths, ranging from 0 mg to 6 mg, 12 mg, and 18 mg of nicotine. Using varying levels of nicotine enables you to lower your dependency on nicotine over time. The main ingredients in e-juice are typically VG (Vegetable Glycerine), PG (Propylene Glycol), food-grade flavouring, and nicotine. Clouds carries over 70 flavours of standard and premium e-juices (see our list of available flavours and brands here or come try them at our tasting bar in store). All of our e-juice contains ingredients that are certified under food and drug regulations.

Thread sizing: E-cigarettes come in a variety of thread types, including 510, 808, 401, and so on. Each of these numbers represents the thread size, or the size of the connection between the battery and atomizer. The industry is moving to a standard 510 threading. To keep things simple, Clouds carries 510 threading as a standard.

Why don’t your e-cigarettes look like traditional cigarettes?

Many big box companies have come out with e-cigarette devices that resemble the real thing. These products have limited capabilities and, in our opinion are often unreliable for long-term use. At Clouds, we carry a variety of high quality, durable devices from trusted e-cigarette manufacturers that have been thoroughly tested by our team.  

Can e-cigarettes help me quit smoking?

E-cigarettes have not yet been approved to be marketed as smoking cessation products. Although little scientific research is currently available on e-cigarettes, some recent studies indicate that e-cigarettes are similar in safety and effectiveness to other smoking cessation aids. We have also heard a number of first-hand accounts of smokers who have found e-cigarette use to be an effective way of reducing tobacco and nicotine intake.

What are the dangers associated with e-liquids?

Nicotine is toxic to the body in high doses and in concentrated forms. Nicotine can be absorbed through the skin and can be toxic if you are exposed to a large enough amount. E-liquid should not be orally ingested under any circumstances. You should also avoid getting e-liquid on your hands and skin. Wash any spills immediately and keep your e-liquid in an area that is unreachable by children and pets. Keep the child-resistant caps on e-liquid bottles at all times. If your child or pet has consumed e-liquid, contact your local poison control centre immediately.

Are e-cigarettes illegal in Canada?

No, there are no Canadian laws that forbid e-cigarette use or sale. However, Health Canada has advised against the purchase and use of electronic cigarettes. 

Where can I learn more about scientific studies and publications regarding e-cigarettes?

The good people at ECTA are consistently updating a list of articles here.